Stylist – Fashion Styling

Fashion communicates through images. This is the area of the Fashion Stylist, a person who is gifted with exceptional fashion sensitivity. To become an excellent Fashion Stylist, you will need a solid grounding in fashion and a strong sense of aesthetics.

Fashion Stylists are experts in image and style. They must be able to accentuate a line's style and reproduce it in every phase of its promotion, from the fashion show to the advertising campaign. Their work is creative and mindful of trends; they must identify the finest styles and offer a well-coordinated image. Fashion Stylists are essential to a collection's success. First you will learn how to identify new trends and achieve various looks. Next, you will gain technical competence in photography, computer image manipulation, atmosphere, lighting, make-up, hairstyling and accessories.

You also have to master sociological and historic aspects of fashion, ranging from costume history to art history, and from material analysis to image coordination techniques. Then you will be ready for every unique and exciting job. To best express the designer's spirit, you will choose the perfect location for an advertising campaign. You will be responsible for organising the fashion show, creating an image expressing the clothing's moods and turning it into something unforgettable. You will evoke a garment's true "soul" through the creation of a store's display window.

Fashion magazines will trust your taste and vision to help choose the right look for the next season. In fashion, what really matters is image, glamour, and a strong sense of aesthetics, qualities that only a good stylist is able to grasp and communicate.