Textilekonom – Fashion Business

To manage and optimise the fashion product effectively, you need to know its evolution and its direction. This is the start of true entrepreneurship. Istituto Marangoni offers this 360° preparatory programme focusing on every aspect of the business. Here we study the product, including its life cycle, and learn how to recognise quality and analyse market trends.

Fashion Managers produce a collection by defining its fashion contents, its price level and its target audience. Their job is to study the entire fashion panorama, define the competition, manage the development of a new collection and plan its promotion and distribution. They collaborate directly with the designers as well as the production and sales departments.

To do this, you must first study fabrics, collections, production and quality control. Furthermore, you will study the evolution of trends and habits, lifestyles and market demands. Finally, you must immerse yourself in the managerial and commercial sectors. You will study the market and its segmentation: you will acquire the techniques of selling and commerce. You will learn how to control costs and refine communication and promotional techniques.