Fashion Graphics

In a contemporary world where communication is a success factor, the Graphic Designer is the key. Fashion Graphics requires an awareness of all fashion trends, and an ability to anticipate them with concepts that create and promote the visual brand identity.

Who is the Fashion Graphic Designer

The Fashion Graphic Designer is an expert in style communication and forecast. He must be able to anticipate new trends and moods and able to apply this knowledge as a visual communication strategy. Working within specialist areas such as freelance or agency work for fashion and lifestyle editorial and media industries, textile and print designers, image manipulation, art directors, forecasters as well as web and internet merchandising design.

Graphic Design, as a subject, has evolved within the fashion industry taking a new direction beyond the traditional choosing of typeface, software and paper samples. From brand identity to niche marketing, your ideas and designs have the ability to make or break products and services. In this course, you will be able to understand the context of the market and communicate it using narrative and visual tools, including video and new media.

For this reason, after a solid grounding in contemporary graphic design and fashion communication skills, this programme enables the students to deepen their knowledge and ability to communicate a fashion brand identity and awareness through a multitude of media. To generate and define concepts through research and explore contemporary art, design, fashion and style, these are the new parameters of the fashion graphics designer of today and tomorrow.