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International Marketing (One Year)

Jönköping University
Sammanfattning
Avancerad nivå (Magister- och Masterexamen)
Jönköping
60 hp
Heltid
Startdatum: Höst 2020 - Jönköping
Sista ansökan: 2020-04-14
jönköping utbildning universitet

International Marketing (One Year)

International Marketing is a programme that increases your ability to meet the marketing challenges companies face as a result of a changing competitive climate. Issues such as digitalization, globalization and the rapid rate of change highlight the importance of an international setting and make renewal a central theme. The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy.

Förkunskaper

The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, commerce, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.

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