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Master of Science in Marketing and Consumption

Handelshögskolan vid Göteborgs universitet
Högskola / Universitet

Master of Science in Marketing and Consumption

In society today, it is increasingly important not only to understand the traditional field of marketing, but also to be knowledgeable about changing consumption patterns in a dynamic and complex marketplace. This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions. It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in the domains, both in Sweden and abroad. During the programme, you will also gain thorough knowledge in planning, analysing, implementing, and critically evaluating scientific works in marketing and consumption. Furthermore, the programme deals with national, regional as well as global aspects, emphasizing understanding of and handling issues concerning sustainable consumption. You will have excellent opportunities to tailor the programme to suit your particular interests, such as marketing system development, consumption development, business leadership, branding and communication, sustainable marketing, and marketing strategy.

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

After completing the Marketing and Consumption programme our students are employed as web and marketing coordinator, strategic marketer, brand manager, marketing manager, marketing and communications specialist and planner researcher.

Within six months 90% of the students have employment, almost all with qualified work-tasks.

The selection of students for Master s programmes is based on two selection groups; priority is given to students in Group 1. Group 1: GMAT or GRE General Test result. Group 2: number of higher education credits (hec) (maximum 225 hec).


The applicant must have been awarded a Bachelor's degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. The applicant's university education must also include a minimum of 60 credits in Business Administration or equivalent. In addition the education must include a minimum of 15 credits in Statistics, or 7.5 credits in Statistics and 7.5 credits in quantitative methods and/or Mathematics. For more information about the requirements visit

Handelshögskolan vid Göteborgs universitet

Handelshögskolan vid Göteborgs universitet

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