Master of Science in Strategic Marketing Management

The MSc in Strategic Marketing Management programme aims to educate market-oriented leaders for the modern economy. The program is founded on three pillars: marketing theory, statistical methods, and financial implications of marketing investments.

Marketing is the company function charged with defining customer targets and the ultimate method of satisfying their needs and demands competitively and profitably. The MSc in Strategic Marketing Management provides a rigorous academic programme aimed at providing students with important marketing skills in influencing the level, timing, and composition of demand for a product, service, organization, place, person, idea or some form of information.