Intermediala studier: Reklamens retorik i moderna media I

In this course, expressions of modern advertising in different media are studied, using theories derived from semiotics, rhetoric and image analysis.

Advertising is defined as a form of communication. Its intermedial dimensions are analysed in relation to, for example, music videos or other means of popular culture. Questions concerning, for instance, branding, gender and/or globalisation are treated in relation to visual, verbal or sounding/musical means of advertising. Here, the main emphasis is put on an intermedial analysis of concrete examples of advertising in newspapers, television, Internet, but also buzz marketing and brand hacking will be discussed. Focus is set on analysing but also creating different forms of advertising in the 20th and 21st centuries, as a manifestation of modern popular culture.

This course is also included in IMSA22, Intermedia Studies: Level 2

https://www.kultur.lu.se/en/course/IMSB20