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Fristående kurser (grundnivå)

Business Administration: Global Strategic Marketing

Längd
7.5 hp
Utbildningstakt
Deltid
Nästa startdatum
Höst 2024 se detaljer
Utbildningsform
Klassrum
Längd
7.5 hp
Utbildningstakt
Deltid
Nästa startdatum
Höst 2024 se detaljer
Utbildningsform
Klassrum

Business Administration: Global Strategic Marketing

This course provides an in-depth study of the nature and determinants of the behavior of organizations in relation to their marketing activities in a global environment. The purpose of this course is to provide a comprehensive understanding of the cultural, social, legal, political and strategic dimensions of the global marketplace. Using the "strategy tripod" -- analyzing strategy from the industry-, institution- and resource-based views - students will also explore what determines the success or failure of firms around the globe. The dicussions will focus on subject areas such as attitudes, perceptions, preferences and buyer/seller behavior in a blobal marketplace. In addition, this course inverstigates various promotional tools used in the communication mix, such as advertising, sales promotion and publicity, to sell products and services. Concepts include: advertising planning processes, determining advertising and promotional goals and objectives, control and evaluation of advertising and promotional programs, and regulatory issues.

http://fek.lu.se/en/study/courses-and-schedules

Kommande starter

1 tillgängligt startdatum

Höst 2024

  • Klassrum
  • Lund

Förkunskaper

Grundläggande behörighet samt Företagsekonomi 30 hp på grundnivå.
Lunds universitet

Lunds universitet

Lunds universitet har sin naturliga plats bland Europas främsta lärosäten. Som Skandinaviens största enhet för högre utbildning och forskning bedriver universitetet idag verksamhet inom ett brett spektrum av ämnen. På Lunds universitet arbetar cirka 6 800 personer – lärare, forskare, administrativ...

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Highlights