Major in Marketing (BA)
The American university of ParisMajor in Marketing (BA)
Students majoring in marketing will gain an understanding of the theories and professional practices related to the marketing of products and services. In addition, students will study the fundamentals of business administration (accounting, finance, management). This combination will prepare students to better understand the relationship between internal and external environment of an organization in order to better respond to market conditions. Students will learn how to conduct market research, brand a product, design advertising strategies, and they will gain an understanding of consumer behavior and marketing in an international context. A Bachelor’s Dissertation project in the final semester offers students the opportunity explore a specific marketing topics in-depth relating to their career and personal interests.
The American university of Paris
Coursework Masters (40 credits)
AUP University Profile We are the thinkers, the travelers, the creators, the leaders – the individuals who have chosen to live and learn internationally, finding our placewithin a powerful community that begins in the heart of Paris. We cultivate critical...
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The American university of Paris
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